Here you’ll find the best things to sell on Etsy for money in 2024. Use this list to get ideas of what to offer in your own e-commerce store, or to give you the inspiration to start your own Etsy side hustle.
Etsy had over 97.3 million active buyers in 2023, which makes this an excellent platform to make extra cash.
If you’re thinking of selling on Etsy, deciding what to offer will be the key to your success. There are tons of ways to make a profit on Etsy and turn your hobby into a full-time business.
Ready to get started? Yeah? Let’s do this!
Table of Contents
1. Printables
Printables (and other digital products) have become increasingly popular.
This is because when a customer makes a purchase, they can instantly download the digital product and print it from the comfort of their own home.
No need to wait for the item to ship or deal with extra fees – just instant customer satisfaction.
The most popular printables on Etsy include planners and learning worksheets.
This includes meal planners, day planners, budget planners, toddler activity worksheets, preschool workbooks, and more.
People are willing to pay for something to help them save time, get organized, and improve their life.
The best part about selling printables is that you can create the product once, then sell it over and over again. That’s what my friend Julie did, earning thousands of dollars each month in passive income.
Grab Julie’s free e-book here to learn how to start selling printables on Etsy.
Read Next: How to create and sell printables on Etsy
2. Jewelry
Jewelry is always a top seller on Etsy, especially around the holidays as this is a popular gift option.
Many people are looking for one-of-kind necklaces, earrings, bracelets, charms, and rings, which can be found on Etsy.
If making jewelry is not for you, another option is to sell gems, beads, stones, and the tools needed to make handmade jewelry.
Read Next: 14 best places to sell jewelry online and near you
3. Dog treats
Most pet treats sold in stores contain unhealthy fillers and low-quality ingredients which aren’t good for dogs.
This is why there is a huge demand for healthy dog treats that use natural ingredients.
My friend Kristin started making dog treats in her home kitchen to sell on Etsy. It didn’t take long for her dog treat bakery to turn into a profitable and thriving side hustle.
You don’t need to have any baking experience to get started. You can use Kristin’s famous peanut butter dog treat recipe here.
Read Next: How to start a dog treat business from home
4. Party decorations
People love to throw special events and are searching for unique and creative party decorations that you can’t find in a regular party supply store. That’s why many are spending money on Etsy.
Popular party and events include birthdays (especially for kids), gender reveals, baby showers, weddings, bachelorette / bachelor parties, graduations, retirements, super bowl parties, and more.
5. Stickers
Besides printables, stickers are another easy product to sell on Etsy. They’re affordable, easy-to-make, and can be used for multiple purposes.
6. Digital artwork
Many artists are experimenting with digital technology to create drawings, paintings, photos, videos, illustrations, and even sculptures.
Popular digital artwork on Etsy includes custom portraits, wall art, t-shirts designs, SVG cut files for Cricut, banners, business logos, and more.
Like with printables, you don’t have to worry about dealing with inventory or shipping, which is a huge advantage.
The key to success when selling digital artwork is to choose a specific niche and share good photos of your product.
7. Wedding items
Wedding items are a big seller on Etsy which is why it has its own category on the platform.
People choose to buy on Etsy because they want something unique and memorable for their special day.
Popular wedding products you can sell include decorations, gifts and mementos, clothing, accessories, invitations, and shoes.
8. Handmade clothes
Clothing for adults and kids are a huge hit on Etsy. This includes hand made clothes, personalized items, and vintage pieces.
Custom t-shirts and embroidered items continue to rank in popularity. But if you enjoy knitting, crochet, or designing custom clothes, these are some of the best creative things to sell on Etsy.
9. Craft supplies and tools
Artists and designers form a large percentage of Etsy’s customers. While you can easily find ready-to-use items, there are tons of people interested in buying craft supplies and tools.
This includes art supplies, sewing patterns, crochet and knitting patterns, papercraft, kids crafts, woodworking and carpentry kits, basket weaving, floral arranging tools, dollhouse and doll making, model making, baking supplies, winemaking supplies, canning and preserving supplies, and more.
10. Notebooks and journals
Personalized notebooks and journals are some of the best items to sell on Etsy.
Almost everyone uses a notebook or journal as they are an essential part of life for students, entrepreneurs, 9-to-5 workers, and those who focus on personal development.
11. Accessories
Accessories are one of the most popular items to sell on Etsy.
This includes hats, keychains and lanyards, scarves and wraps, hair accessories, baby bows and ribbons, patches and pins, sunglasses, belts, costume accessories, gloves and mittens, suit and tie accessories, and more.
12. Personalized gifts
It’s never been easier to print art or a custom design on just about anything.
This allows people to choose their design and print it on coffee mugs, tote bags, greeting cards, wood, jewelry, blankets, storage boxes, bookmarks, coasters, socks, clothing, and more.
You can partner with a print-on-demand service that will print and ship the orders for you.
13. Pet supplies
Did you know that Americans spend over $103 billion on pet products per year?
Just like dog treats, you can find a variety of personalized and unique pet supplies on Etsy.
This includes pet collars and leashes, pet furniture, pet clothing and accessories, pet bedding, pet carriers, and pet toys.
14. Homemade bath and beauty products
There’s a huge shift in the bath and beauty industry right now. Many people are looking to avoid chemical-filled products and opt for organic, natural, and eco-friendly items.
The most popular bath and beauty products to sell on Etsy include skin care, soaps, makeup and cosmetics, essential oils, baby and child care, hair care, and fragrances.
15. Baby items
Just as pet owners are looking for eco-friendly toys and natural products for their furry friends, parents also care about the material used for baby items.
Etsy is one of the largest online marketplaces for handmade products, which means you can sell toys and baby items made from wool, wood, and other high-quality materials.
Popular baby items you can sell include nursery décor, personalized baby clothes, nursery furniture, cot bedding, baby toys, baby bath towels, and other baby care products.
16. Bags and purses
Bags and purses are a huge category for sellers on Etsy. Almost everyone uses a bag or purse to carry their belongings.
You can sell handbags, totes, backpacks, luggage and travel bags, wallets and money clips, hip bags, pouches and coin purses, diaper or nappy bags, cosmetic and toiletry storage, lunch bags, grocery bags, phone and laptop cases, sports bags, and more.
17. Shoes
Shoes are probably not the first thing that comes to mind when you think of what sells best on Etsy, but it’s a big category.
You can sell handmade, vintage, or personalized shoes. Popular items include women’s shoes, men’s shoes, kids shoes, insoles, and accessories.
18. Toys and games
Parents and grandparents are always looking for unique, exciting, and engaging toys to give their little ones. Etsy has become a popular spot to buy custom toys and games.
Just like with stickers, with the help of print-on-demand, anyone can create and sell beautiful custom toys.
You can sell role playing games, puzzles, board games, card games, marbles, video games, learning toys, stuffed animals, dolls and action figures, play tents and playhouses, kids’ costumes, puppets, and more.
19. Electronic Accessories
Electronic accessories are some of the best-selling items on Etsy. Most people need these items in their lives such as a phone case, camera case, or laptop sleeve.
Other electronics and accessories you can sell include vintage telephones, video games, car parts, vintage cameras, computer keyboards, record players, headphones, and more.
20. Vintage Items
Besides handmade products, one of the best items to sell on Etsy are vintage items.
That’s because many retro items are made from high-quality materials that are built to last, which is great for eco-friendly shoppers.
Vintage items are also perfect for buyers who are searching for unique or quirky products that you can’t find anywhere else.
Best Etsy Resources To Help You Succeed
Etsy Superstar – This comprehensive course will show you step-by-step how to get your Etsy store up and running in 6 weeks. This is perfect for those who want to sell digital products.
E-Printables Course – This is the most popular course to learn exactly how to create and make printables to sell on Etsy. Check out the free workshop here.
Digital Product Maker – You’ll get 355 fully editable Canva templates to fast track your digital product business on Etsy.
How To Open A Successful Etsy Shop
1. Do product research
Before deciding what to sell on Etsy, it’s a good idea to do some product research. This includes:
- Understanding what you can and can not sell on Etsy
- Figuring how much demand there is for an item
- How competitive the market is
- What’s the highest price point you can use for a potential product to ensure you make a profit
2. Take good quality photos
Customers cannot feel and hold a product when shopping online. That’s why it’s important to take photos of your product so customers can see exactly what they’re buying.
You don’t need to be a professional photographer or get a bunch of fancy camera equipment. You just need to focus on styling the product and using good lighting.
Showcasing the product on a light background, sharing it from different angles or lifestyle situations can also be helpful for potential buyers.
3. Price your products competitively
Price can be a big factor in the buying decision for many people. Check to see what the price point is for similar products on Etsy. Then decide what price you can use to make it profitable.
4. Promote your products
Even if you have an amazing product to offer, you won’t get any sales if potential buyers can’t find it.
This means using appropriate and relevant keywords in the title, tags, and product descriptions of your listings. Focusing on Etsy SEO (search engine optimization) can help improve your visibility.
Social media, such as Pinterest, Instagram, and Tik Tok can all be great platforms to get people to your shop.
5. Treat your customers like you would treat a friend
Offering a great customer experience is vital to your success on Etsy. This includes:
- Responding to messages quickly
- Providing potential buyers with all the important information about your products
- Setting up a post-purchase “Thank you” message to buyers
- Making sure your product listing includes accurate information to boost buyer’s confidence
Etsy FAQs
What items sell best on Etsy?
The top 5 items that sell best on Etsy are digital products, crafts and supplies, wedding items, jewelry, and home décor.
Is it worth it to sell on Etsy?
If you plan on selling handmade goods, vintage items, or craft supplies, then yes – it’s worth it to sell on Etsy.
Unlike other online marketplaces such as Amazon, Etsy only lets sellers list these three main types of products.
It’s quick and easy to set up your own shop on Etsy, which makes this a great side hustle option for e-commerce beginners.
What can I sell on Etsy?
You can sell three main types of products on Etsy: handmade goods, vintage items, or craft supplies.
Handmade Goods – These are items that are made or designed by you. You can physically create the product yourself, or design it yourself and partner with an outside manufacturer to produce them.
Vintage Items – For an item to qualify as vintage on Etsy, it must be at least 20 years old.
Craft Supplies – Under this category, you can sell tools, ingredients or materials needed to create a handmade item. These supplies don’t need to be handmade by you, but some sellers choose to specialize in handmade supplies.
How much does it cost to open an Etsy shop?
It’s free to open a shop on Etsy. When you sell on Etsy, it operates on a pay-as-you-go model so there is no additional monthly fees.
Listing Fee – Etsy charges a fee for every item you list. Listing fees are billed for $0.20 USD for each item you publish.
Transaction Fee – When you sell an item, Etsy charges a small commission and standard payment processing fee. This includes a 6.5% transaction fee and a 3-4% plus $0.25 payment processing fee.
Offsite Ads Fee (Optional) – Etsy will advertise your items across the web through Offsite Ads. You only pay a fee (15%) when you make a sale from one of these ads.
