How to Become a Pinterest Manager

Do you want to become a Pinterest Manager? This is what my friend Kristin does from Become a Pinterest VA.

She is one of the most talented Pinterest Managers out there. If you want a remote job to make money from home, today I’m sharing everything you need to know about becoming a successful Pinterest Manager.

What is a Pinterest Manager?

A Pinterest Manager is a Pinterest expert that helps businesses grow their reach on the Pinterest platform.

This can help businesses increase their product sales, drive traffic to their website, build their email list, create brand awareness, and meet their marketing goals.

Many Pinterest Managers start off as Pinterest virtual assistants. You can offer Pinterest Management services in addition to general admin virtual assistant services, or you can make the jump to become a full-time Pinterest Manager.

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Pinterest Manager vs. Pinterest Virtual Assistant – What’s the difference?

A Pinterest virtual assistant is a remote professional that can be a jack of all trades when it comes to helping businesses grow their reach on the Pinterest platform.

This usually means they offer a variety of different services based on their current skillset and their client’s marketing goals.

Some of these services may include setting up a Pinterest Business account, pin design, scheduling pins, and writing Pinterest board descriptions and captions.

What does a Pinterest Manager do?

A Pinterest Manager fully oversees their client’s Pinterest account. They are in charge of building and growing their client’s Pinterest presence.

The most common marketing goals for clients is to build brand awareness, drive traffic, or generate sales. This may include offering services such as:

• Pinterest account set up
• Tailwind account set up (This is a scheduling tool that most Pinterest Managers use)
• Pinterest strategy consultations to help your client create a successful game plan
• Analyzing data with Pinterest analytics
• Pinterest account audits
• Monthly maintenance (Creating pins, scheduling pins, optimizing pin captions)
• Pinterest marketing strategies for potential clients
• Creating promoted pin campaigns for your client and tracking the results
• Pinterest keyword research to optimize pin captions and boards to help with ranking
• General admin services that a Pinterest virtual assistant would offer

These are just some of the services that you may want to offer as a Pinterest Manager. What you’ll do will depend on your client’s marketing goals and your current skills.

For example, if they want to grow their traffic, then you’ll focus on strategies to help drive clicks through to their website. If they want to increase sales of a particular product, then you may consider doing a promoted pin campaign that targets their ideal customer.

I recommend figuring out who your ideal client is and what Pinterest services you enjoy doing the most. If you love designing pins and scheduling them, then focus on promoting these two things in your signature package.  

How much can you make as a Pinterest Manager?

A Pinterest Manager can make between $75 to $100 per hour. Most Pinterest Managers charge a monthly retainer fee as opposed to an hourly rate.

An absolute beginner can make between $25 to $35 per hour, depending on their experience and skills.

There is really no cap on how much money you can make. It all depends on how many clients you have and what services you decide to offer.

Some Pinterest Managers earn around $2,000 a month and some are making $10,000+ per month. 

I recommend checking out your competition to see what services they offer and how much they’re charging. This can give you an idea of how you can price your own services.

How to become a Pinterest Manager

As a Pinterest Manager, you’ll be responsible for managing your client’s Pinterest account from top to bottom. This means you’ll make sure your client’s account is maintained and up to date.

Below are some steps you can take to help you become a Pinterest Manager.

1. Learn all about Pinterest

If you want to become a Pinterest Manager, you have to learn everything you can about Pinterest. This includes:

• How to set up a Business account on Pinterest
• How to confirm a website on Pinterest
• How to enable rich pins
• Optimizing a Pinterest profile
• Creating click-worthy pin designs (Canva is the most popular site for making pins)
• Writing SEO-friendly board and pin descriptions
• How to find and join group boards
• How to schedule pins (Tailwind is the most popular tool for scheduling pins)
• How to interpret Pinterest analytics
• Creating a promoted pin campaign

If you already use Pinterest for fun (or for your own blog), then you might be familiar with the basics of Pinterest.

If you’re brand new to Pinterest, then that’s okay too. You can still learn the ins and outs of Pinterest so you can become a Pinterest Manager. I didn’t know anything about Pinterest marketing when I first started using it for my business and learned everything from scratch!

Fortunately, it’s easy to learn Pinterest marketing, but it can be time-consuming. To avoid the trial-and-error approach and fast-track your success, consider taking a course that teaches you exactly how to become a Pinterest Manager and land your first client.

Become a Pinterest VA is one of the most comprehensive programs available – and you can learn everything you need to know about becoming a successful Pinterest Manager from the comfort of your home.

2. Create a Pinterest portfolio

If you want to become a Pinterest Manager, you’ll need to create a portfolio to show potential clients your skills.

For beginners, the best way to do this is by starting your own Pinterest Business account and growing it.

This gives you an opportunity to experiment with different Pinterest strategies and techniques to figure out what works best for growing your account’s Pinterest presence.

You may also want to get familiar with Tailwind, which is a tool you can use to schedule pins. This will save you a ton of time when working with multiple clients.

3. Create a website to promote your services

Having your own website that showcases your brand is the next step in becoming a Pinterest Manager. Your website is a great place to:

• Let potential clients know what Pinterest services you offer
• Your pricing plans (Will you offer packages? Or will you offer a la carte services + pricing?)
• Link to your Pinterest profile to showcase your portfolio
• Your contact information so potential clients can schedule a call / email you to request more information

Fortunately, it’s fairly straight forward to set up a website. You can start a professional-looking website in under 20 minutes with Bluehost.

This is one of the top-rated hosting companies and it only costs $2.95 per month to get started.

Plus, you’ll get a free domain name when you sign up through this tutorial. I started my website with Bluehost and recommend them for beginners.

4. Create pricing packages for your Pinterest services

Here’s where you’ll figure out which Pinterest services you want to offer and what you will charge.

Most Pinterest Managers and Pinterest virtual assistants find it beneficial to offer a variety of services to help meet the needs of their clients and secure recurring work.

However, don’t feel obligated to offer every service in the beginning. You can focus on the ones that you enjoy doing and match your current skillset. Once you gain more experience and skills, then you can add additional services to your Pinterest Management package.

You can offer a la carte service pricing or offer a full-on monthly Pinterest Management package so your potential clients can choose which option works best for their needs.

The best part about working for yourself and becoming a Pinterest Manager is that you’re in full control of how you want to create your service packages and what you want to charge. The key is to create a business structure that best suits you and your ideal client.

5. Pitch to potential clients

Getting your first client is the hardest step because you won’t have many testimonials in the beginning. This is where using your own account can come in handy to show potential clients what you’re capable of doing.

To help you find your first client, you may want to consider reaching out to bloggers or online business owners through email or a phone call. Offer them a discounted rate in exchange for giving you a testimonial. Never work for free.

When Kristin, the mastermind behind Become a Pinterest VA, first started her Pinterest Management business, it was actually by accident.

In the beginning, she was a brand-new blogger and was teaching herself how to use Pinterest to grow her business. In just a couple of months, she was able to grow her blog from 5,000 to over 40,000 page views per month with Pinterest.

That’s when she decided to start offering Pinterest virtual assistant services to other bloggers to help grow their traffic.

As she continued to work with more clients, she was able to increase her rates and eventually launch her own Pinterest management company.

Now Kristin helps others launch their career as a Pinterest virtual assistant or Pinterest Manager through her signature program: Become a Pinterest VA. Due to the shortage of Pinterest Managers in the workforce, there has never been a better time to break into this industry.

As long as you have a passion to learn a new skillset and the drive to earn money online, anyone can take this program.

If you need extra guidance, Become a Pinterest VA will help you land your first client. The course offers pitching templates with helpful tips on the best way to attract your dream clients. You’ll also get access to a private Facebook group with client leads each week (businesses that are looking to hire a Pinterest Manager).

How do you become an expert on Pinterest?

The key to becoming a Pinterest expert is to have a passion for learning. Social media platforms are forever changing and updating. That’s why it’s essential to stay up to date with the Pinterest algorithm and their best practices.

Below are some more tips on how to become a Pinterest expert:

1. Create a Pinterest Business account

This allows you to practice growing and maintaining a Pinterest account. Here you can focus on using a variety of different techniques to see which works best for you.

You’ll also get access to Pinterest analytics which can help you determine which pin designs and keywords are ranking well on the platform.

2. Create pins and boards

Practice designing pins. I like using Canva because they offer a variety of different premade Pinterest templates. Once you gain more confidence in using Canva, you can experiment with different pin designs, colors and fonts to see which receive the most engagement on Pinterest.

3. Learn Pinterest SEO

Pinterest is like a search engine, where users can look for different things on the platform. Whether it’s a cookie recipe, home décor ideas, or money-saving tips – pay attention to which niches are trending and doing well on Pinterest.

Pinterest SEO can help you identify which keywords people are searching for so you can include them in your pin and board descriptions.

4. Join group boards

Group boards are collaborative boards where Pinterest members can share ideas. Sharing pins to these boards helps to get your pins in front of a larger audience. This is great for smaller accounts.

5. Practice, practice, practice

Pinterest takes time to learn. Whether or not you take a course, the key is to practice and become familiar with everything on Pinterest. Besides sharing standard image pins, it’s also a good idea to practice creating idea pins and videos pins.  

As you begin to work with more clients, this is a great opportunity to evaluate your own performance as Pinterest Manager. For example, you can notice which strategies worked well for your clients and which ones didn’t.

How do Pinterest Managers make money?

There are several ways Pinterest Managers and Pinterest virtual assistant make money. Pinterest VAs are in high demand and this can be a great opportunity to make a full-time income from home. Below are some ways Pinterest Managers make money:

1. Create pricing packages

This is where you can offer specific packages for your Pinterest services. Packages are usually priced as a monthly fee and potential clients can choose the package they want based on their marketing goals.

I recommend checking out the competition to see what other Pinterest Managers are offering and charging for their services.

2. Offer a la carte services

You may want to offer a la carte services that potential clients can add-on to your packages. This can help maximize your profits. You can even create a custom package for clients, depending on their needs.

3. Update your pricing

As you gain more experience, you can work with clients who have a higher budget. This can allow you to make more money while doing less work. You may also want to consider focusing on a particular niche, which can let you charge higher rates.

How do you find clients as a Pinterest Manager?

There are many ways to find clients as a Pinterest Manager. Below are some common ways to find Pinterest Manager jobs and attract your dream clients:

1. Tell everyone

Let your friends and family know about your new business venture. If they have their own blog, ecommerce store, brick and motor store, or online business, you might be able to help them in exchange for a testimonial.

2. Create a “Hire Me” page

If you have a website or blog, create a “Hire Me” page where you can let everyone know about which Pinterest Management services you offer and how they can schedule a call with you.

This is what Kristin did when she first launched her Pinterest virtual assistant business. Fortunately, she was able to rely on word of mouth for most of her blogging clients. She was also proactive in pitching to bloggers that she really wanted to work with.

A blog is also a great platform to share posts about Pinterest marketing tips and strategies. This can help potential clients find you when searching on Google.

If you want to start your own blog, you can follow my easy step-by-step guide here.

3. Use social media

Social media platforms can be a great place to network and find potential clients. You can join Facebook groups and share Pinterest marketing tips on Instagram, Tik Tok, and Pinterest.

4. Check freelancing websites

Sites like Upwork and Fiverr can be a good way to find Pinterest Manager and Pinterest virtual assistant jobs.

Is it hard to be a Pinterest Manager?

Like any type of job or career path, it depends on how much time you are willing to put into learning about Pinterest and your current skillset.

Once you master the basics of Pinterest, most Pinterest VAs are able to land their first client within 30 days of starting. But it can take a few months (or up to a year) to start making a full-time income as a Pinterest Manager.

A great place to start learning more about Pinterest is on their official website. Pinterest shares tips on their best practices which include how to make better pins (standard, video, and idea pins) and which niches or topics are currently trending.

Taking a course though can definitely help you fast-track your success and show you exactly what steps you need to take to land your first client and secure recurring income. More details on this below.

Is there any class I can take to help me become a Pinterest Manager?

If you enjoy using Pinterest and want to make money from home, becoming a Pinterest Manager can be a great option. While starting a business will require some work, it can be a lot of fun and rewarding in the long run.

If you’re ready to get a head start on your Pinterest Manager business, you may want to consider checking out Kristin’s course, Become a Pinterest VA.

She’ll walk you through the entire process of starting and growing your very own Pinterest Manager business, including how to land your first client.

Whether your goal is to make an extra $2,000 a month or build a 5-figure recurring revenue business, Kristin will teach you exactly what you need to know to break into this lucrative market.

Below you can click the image to watch a video and learn more about Become a Pinterest VA and how to become a Pinterest Manager from home.

Don’t worry – there’s no previous Pinterest experience needed. Kristin will teach you everything you need to know about Pinterest and how to find clients. She will even help you create client packages that you can put on autopilot based on your financial goals and availability.

What’s included in Become a Pinterest VA course?

This is a self-paced course on how to become a Pinterest Manager, so you can take as much time as you need to go through the course. Once you enroll, you’ll have lifetime access to the course 24/7.

The programs are structured into 3 tiers so you can choose the best one for you and your financial goals:

TIER 1: Become a Pinterest VA Today! – Choose this tier if your goal is to have a high-paying side hustle in your spare time. This is also good if you prefer to be independent and don’t want access to their community, support, and client leads.

TIER 2: Pinterest Manager Academy – This includes Become a Pinterest VA Today! plus Pinterest Manager Academy.

Choose this tier if your goal is to build a solid, steady monthly income working as a Pinterest Manager. You’ll also get immediate access to your peers, the community, and their diverse client leads.

TIER 3: Pinterest Expert Business Academy – This includes everything above PLUS you’ll get 1:1 individualized feedback from Kristin and her team of experts.

Choose this tier if your goal is to ditch your 9-5 job and create a 5-figure monthly income (working fewer hours) as a Pinterest expert.

When you sign up for the course, you’ll also receive:

• Business Owner and Client Contract ($199 value) – Specially written by their lawyer, you can use this client contract to lock in a business relationship between you and your client.
• #Pitch60Challenge Templates and Tracker ($99 value) – Ranging from 15 to 60 days, you can take this results-driven challenge to help you research, pitch and land new clients with confidence.
• Idea Pin and Video Training ($199 value) – This comprehensive guide will teach you how to work with clients in any niche, how to help them rock Idea pins and video pins, and how much you should charge.
• 6+ Dedicated Program Trainings ($199 value) – Kristin and her team will help you go through and review various parts of the program so you can learn and implement the material faster.
• PAY IN FULL BONUS: 150 Mix-n-Match Pin Templates ($599 value) – You’ll get access to Kristin’s professionally designed templates that will save you tons of time and make you look like a Pinterest expert from the get-go. You can use these templates over and over again with your clients.

By using her personal experience of running a successful Pinterest VA business for several years and the current trends, Kristin can help you start a thriving and profitable Pinterest Management business from home.

Don’t just take my word for it though. Check out one of her student’s success stories below.

Ready to get started? Check out Kristin’s free workshop (details below).

Free Pinterest Manager Training

Kristin has put together a free workshop where she’ll share:

•  How to work less and make more this summer
• What Pinterest skills you need and how to use what you already know
• How to find clients
• What services to offer and how much to charge
• Explore our 3 programs
• Q+A session to answer all your questions

Her workshop is completely free to join. You can sign up here.