If you told me three years ago that I would be making a living from Pinterest, I would have never believed you.
Pinterest was new to me and I really didn’t understand how it worked. I thought people used Pinterest to create inspiration boards or get ideas for dinner. I had no idea that each image linked back to a website or that it was even possible to make money from Pinterest.
It was only in the spring of 2016 that I realized Pinterest is a visual search engine. So instead of Googling recipes to make for dinner, I would search for ideas on Pinterest.
In fact, Pinterest is now my go-to website for whenever I need to search for something online. Whether I’m looking for travel tips, home décor ideas, beauty hacks, or even minimalist living tips – I can find it all on Pinterest.
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How To Get Started On Pinterest
If you are determined to make money on Pinterest, then you NEED a website. Having a website and pinning on Pinterest goes together like peanut butter and jelly. When you have a website and use Pinterest effectively, that’s when the magic starts to happen!
Maybe you already have a website and use Pinterest, but you’re not seeing results. I used to be in this situation a few years ago too. I signed up for a Pinterest Business account and pinned every single photo from my blog to Pinterest.
Then I sat there and hoped that one of my pins would suddenly go viral. But the truth is, nothing happened and I got zero traffic to my blog from Pinterest.
While my horizontal photos looked awesome on my blog and received good engagement on Instagram, they didn’t perform well on Pinterest. My Pinterest account was basically a case study of what NOT to do to make money on Pinterest.
Does this sound like you too? Don’t worry, there’s hope my friend!
I basically gave up on using Pinterest during the first two years of my blogging journey. However, if I learned how to use Pinterest effectively from the start, I would have been able to grow my blog A LOT faster and subsequently increase my income.
Today I am going to teach you the RIGHT way to use Pinterest so you can make money online, pay your bills, and start living the life that you’ve always wanted.
Ready to get started?
Step 1: Sign up for a website with Bluehost
Before you can start making money on Pinterest, you need to have a website. I recommend signing up for a self-hosted WordPress website with Bluehost. Professional bloggers are self-hosted and Bluehost is one of the top web hosting companies of 2017. Plus, starting a blog with Bluehost is affordable and they have great customer service.
I know you’re probably thinking that you can start a blog for free on Blogger, but this is a big mistake! You do NOT want to go with a free blogging platform because they do not allow you to make money from display advertising or affiliates. These two are essential to making money from blogging and Pinterest.
It’s nearly impossible to make money from free Blogger websites and many advertisers don’t view them as professional as self-hosted WordPress blogs. That’s why I always recommend Bluehost to anyone who wants to start their own blog.
The cost to start a blog with Bluehost is only $2.95 per month when you sign up for the Basic Plan in my tutorial. This is a special discounted price that is only available to my readers. You can get access to my complete step-by-step tutorial here: How To Start A Money-Making Blog In Under 15 Minutes
Step 2: Create awesome content for your blog
Content is king in the blogging world. The key to creating awesome content is to write blog posts that people actually want to read. This means you need to write blog posts that people are searching for on Pinterest.
For example, people are probably not searching for how your weekend went with your family. However, they might be searching for crowd-pleasing summer BBQ recipes.
Can you notice the difference? People want to know what’s IN it for them. They want to know how they will benefit from reading your blog post.
Not sure what content you should create? I recommend choosing a blog niche (topic) that you are passionate about. Don’t pick a niche just because you think it will be easy to make money. Trust me, this never works. You need to love what you write about.
Your ideal blog niche will be a combination of your passion, skills, and experience. For more tips on how to start a successful blog, I recommend signing up for my free 7-day blogging course. You can sign up in the form below!
Join my free 7-day blogging course here!
Step 3: Set up and optimize your Pinterest account
Pinterest is a visual search engine and it’s a highly effective way to drive traffic to your blog. One of the reasons why I love Pinterest so much is that you don’t need to have a large following to drive traffic to your blog.
It really comes down to creating Pinterest graphics that make people want to click through and read your post. Here is what you need to do to set up and optimize your Pinterest account:
1. Set up a Business account on Pinterest
It’s completely free to set up a Business account on Pinterest. Having a Business account on Pinterest is super important if you want to make money because it makes your account look legitimate. It also gives you access to Pinterest analytics which will tell you helpful information such as how many people are seeing your pins and which pins receive the most clicks.
2. Add keywords to your profile bio, board descriptions, and pins
Since Pinterest works like a search engine, it’s important to optimize your profile with keywords. This will make it easy for people to find your content when searching on Pinterest. I recommend creating at least ten boards for your profile. Ideally, these boards should all be related to your blog niche. For example, I blog about saving money, making money, budget travel tips and intentional living. My Pinterest boards reflect these topics.
3. Join group boards on Pinterest
Group boards are a great way to get your pins in front of a larger audience. I recommend using Pingroupie to find active and relevant group boards to join. Once you find group boards you’d like to join, follow the instructions in the board’s description which will tell you how to join. This usually means that you have to email the board owner and request to join.
4. Pin, Pin, Pin!
In order to make the best use of Pinterest, it’s important to pin on a consistent basis. If you’re new to Pinterest, I recommend pinning at least 20-30 pins per day. This might seem like a lot, but it’s very manageable.
You will break this down into chunks. Pin 5-7 pins in the morning, another 5-7 pins at lunch time, and then another 5-7 in the evening. This will include a mixture of both your own pins and other people’s pins.
To save time, I recommend using a scheduling tool such as Tailwind. This will allow you to find and schedule content so you don’t have to worry about being on Pinterest morning, noon, and night. Personally, I prefer to pin manually, but I know many people who swear by using Tailwind. You can sign up for a 30-day trial with Tailwind here.
You might be wondering why you should pin other people’s pins. I understand that you want to grow own Pinterest profile so you can make money, but pinning people’s pins CAN actually help you! When you pin popular pins (pins with a high re-pin count), it will help your profile rank better in Pinterest. This means people might see that you post awesome content, choose to follow you, and check out your website. BINGO!
Bringing people to your website can help you make money. For a more detailed version of how to set up and optimize your Pinterest account, please head over to this post: How I Increased My Pinterest Audience by 1,200% In Just 3 Months
So now that you have your website running and your Pinterest account set up and optimized to drive traffic to your blog, let’s get to the nitty-gritty of how to actually make money. Here are five ways that you can make extra money or even earn a full-time living from Pinterest!
1. Make money by using Pinterest to drive traffic to your blog
Since Pinterest is a great way to drive traffic to your blog, you can make money with display advertising.
Display advertising is a popular way to earn an income from blogging. It works well when your website receives a lot of traffic. You can expect to make around $7-10+ per 1,000 page views. This means if your blog receives 100,000 monthly page views, you can earn $700-$1,000+ per month from display advertising.
Keep in mind that rates will vary based on how many ads you display on your website and which advertising company you work with. For new bloggers, a popular choice is Google Adsense. Once your blog reaches 100,000 monthly page views (which is possible when using Pinterest effectively), I recommend going with AdThrive. This is the display advertising company I use for my website.
2. Make money by pinning affiliate links
There are a couple of ways you can make money from affiliate links on Pinterest:
First: Create an awesome blog post that has at least one affiliate link in it. Then pin an eye-catching graphic to your Pinterest boards that leads to your affiliate blog post.
Example: You can pin a blog post about how to save money on travel which includes affiliate links in the post.
Second: Create an eye-catching graphic that leads directly to your affiliate link. This means instead of entering your blog post in the pin’s URL, you enter your affiliate or referral link. Keep in mind that you must ALWAYS disclose your affiliate link in the pin’s description. You can do this by saying “affiliate” or “affiliate link” in the Pin description.
Example: You can pin an affiliate link that takes visitors directly to an eBook or product’s sales page.
From my personal experience, I’ve had the best results from pins that lead to my blog posts. However, I know someone people who have had a lot of success by pinning direct affiliate links. I recommend experimenting with both options to see which one works best for you.
To learn more about how to make money from affiliates, I recommend signing up for Michelle’s eCourse, Making Sense of Affiliate Marketing. Since taking her course, I have been able to turn my hobby-blog into a full-time job! You can learn more about her course here.
Below is a snapshot of my blog income. The money I earn from blogging comes solely from affiliate marketing and display advertising.
3. Make money by offering Pinterest consulting services
If you’re good at using Pinterest, you can make money by offering consulting services to other people or companies. You can even earn a full-time living through Pinterest consulting.
These services include providing an in-depth review of your client’s Pinterest profile, website, and analytics. You will then put together a list of suggested recommendations to help your client achieve their goal. Pinterest consulting is becoming more popular and can be a great way to monetize your social media skills.
Having your own website and Pinterest account is essential to helping others to find out about your services and see your work in action. You can share testimonials on your website from previous clients and showcase your knowledge too. Having your own website also helps to legitimize your consulting services since it looks more professional.
4. Make money by selling your own products on Pinterest
Pinterest is a smart way to make money by selling your own products or services. You can create a pin that links to your “Hire Me” page on your website or links to the sales page for your product.
You can sell digital products (eBooks, eCourses, printables), physical products (clothing, home décor, books), or services (consulting, online coaching, virtual assistant). You can even sell other people’s products on Pinterest by creating a pin that links to your affiliate link.
5. Make money by offering Pinterest Virtual Assistant services
You don’t have to be a pro-pinner to make money as a virtual assistant. Many people or companies are looking hire a virtual assistant to manage their Pinterest account.
Since Pinterest is such a powerful tool (when done right) to build an audience and generate income, offering virtual assistant services can be a profitable freelance niche.
You can offer your services to be a Pinterest Manager (big-picture focus), which usually audits an existing Pinterest profile and implements a new strategy to help the client achieve their goals.
Another option is to be a Pinterest Assistant (small-picture focus) which follows a strategy that has already been set in place. A Pinterest Assistant usually creates eye-catching Pinterest graphics, schedules pins using a tool such as Tailwind, and finds active and relevant group boards to join.
As you can see, there are many ways that you can make money or even earn a full-time living on Pinterest. Now is the best time to get started in turning your Pinterest profile into a money-making machine!
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